what is marketing?

There are many different definitions of marketing. Consider some of the following alternative definitions:

“The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time”

“The achievement of corporate goals through meeting and exceeding customer needs better than the competition”

“The management process that identifies, anticipates and supplies customer requirements efficiently and profitably”

“Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges”

Which definition is right? In short, they all are. They all try to embody the essence of marketing:

• Marketing is about meeting the needs and wants of customers;
• Marketing is a business-wide function – it is not something that operates alone from other business activities;
• Marketing is about understanding customers and finding ways to provide products or services which customers demand

To help put things into context, you may find it helpful to often refer to the following diagram which summarises the key elements of marketing and their relationships:

http://tutor2u.netOverview of the marketing process


I envy the sand that met his feet

I’m jealous of honey he tasted sweet

Of birds that hovered above his head

Of spiders who spun their sacred web

To save him from his enemies

I envy clouds formed from the seas

That gave him cover from the heat

Of a sun whose light could not compete

With his, whose face did shine so bright

That all was clear in blinding night

I envy sightless trees that gazed

Upon his form completely dazed

Not knowing if the sun had risen

But felt themselves in unison

With those who prayed, and fasted too

Simply because he told them to

With truth and kindness, charity

From God who gave such clarity

His mercy comes in one He sent

To mold our hearts more heaven bent

I envy all there at his side

Who watched the turning of the tide

As truth prevailed and falsehood fled

And hope restored life to the dead

Men and Women through him found grace

To seek together God’s noble face

I envy the cup that gave him drink

His thoughts that helped us all to think

To be one thought that passed his mind

Inspiring him to act so kind

For me this world is not one jot

If I could simply be a thought

From him to God throughout the ages

As revelation came in stages

I pity all who think it odd

To hear him say there is one God

Or he was sent by God to men

To hone their spirits’ acumen

It’s pride that blinds us from the sight

That helps good men to see his light

He taught us all to be God’s slaves

And he will be the one who saves

Humanity from sinful pride

Muhammad S A W W has God on his side

So on this day be blessed and sing

For he was born to grace our Spring

With lilies, flowers, life’s rebirth

In a dome of green like his on earth..!
Shaykh Hamza Yusuf-Zaytuni


By a sorrow heartedPakistani at arzepakistan :(

ye Aik Amrici bachay nay k jis ky ghar ki chaat par
Qarmazi tail chamakty thay
K jis k lawn mai phoolo ki rangeeni
Shafaq ko mand karti the
K jis ki Maa ka gehra surkh saaya
Apnay Asooda manazir ka
Nihayat eham Ansar tha
ye aik amrici bachay ny
bejijhak Andaaz mai pocha
ma phoolo ki rangeni
shafaq ko manind krti thee
k jis ki Maa ka gehra surkh saya!
apny asoda manazir ka
nihayat eham Ansar tha
bohot hi bejhijak Andaz mai
mama btlayee Rang-e-surkh kiya hai???
ye kaisa hota hai?
mumi boli!!
sani !
ye rang hai khilty gulabo ka
Jawani sy damkty Arzoo ka !
Ras bhary saibo ka !
khwahish ki sharabo ka !
Gulab Asabo ka !
husn ka ! naghmoo ka !
Sazoo ka rubabo ka !
Arz ye rang hai Hasti k sb shadab Baa bo ka!

Hazaro meel us door Sawat deer,Boneer ki Aik khaima basti mai!
k jis mai mousmo ki shiddat ny Rooh-e-Insan bi jala di hai
k jis mai be dari ny apny Angan ki musarrat b jal di hai!
yahi aik Pakistani bacha !
apni Maa sy pocha
Aday ye btlao rang surkh kiya hai?
ye kaisa hota hai?

Aday ny Bikhray baloo ko smaita !
or kuch soch kr boli!!
Zamazo !
Ye rang Surkh tu Aik estearra hai
Ossol-e-Haq pay Marny kaa shadaat k nasaabo ka
Rawan Qadroo sy Takran-e-ka
Jabir kay Attaabo ka
Mukhalif Qwatto ki qehar mani ka
Aqoobat kay Azzaabo ka
Meray seenay kay zakhmoo ka teray baba k Khawabo ka
Teray behan ki Ujrri Mang ka
Rootay shababo ka
Teray bhai kay behtay Khoon mai Ghairat kay jababo ka!
Zameen-e-Admiyat par Halakat kay Kharabo ka !!!.................